The World's Smartest Cookbook Now Predicts What You'll Like to Eat

FOR IMMEDIATE RELEASE

Recipezaar.com adds free personalized recipe recommendation service to help users easily find the recipes they will like from the thousands available on the site.

Just like Amazon(TM) will recommend books to you based on your history of buying, Recipezaar (http://www.recipezaar.com) will recommend recipes you will like based on your history of using the site, i.e. the recipes you add to your personal cookbook, recipes you rate, print out, etc. The suggestions continue to improve the more you use the site. No other cooking or recipe site has this intelligence.

"Regardless of your opinion on Amazon's business model, their recommendation service makes the site a great shopping resource. We wanted to do the same for cooking," said Gay Gilmore, CEO of Recipezaar. "With thousands of recipes to choose from in cookbooks, magazines, etc. a cook needs all the help they can get to find the right recipes for them."

Personalized recipe recommendations rounds out the already highly advanced features available at the Recipezaar.com site, including full nutritional information for every recipe, sophisticated searching and browsing controls for finding recipes, personal Cookbooks, automatic shopping lists, handheld software and more. The company provides access to the site free of charge, and makes money by licensing the software to cooking magazines, cookbook publishers, newspapers, and online grocers.

Ruth Dearing, administrative assistant and mother of two, reports "Their predictions are uncanny in their accuracy. I love checking in each day to see what new recipes are there just for me!"


About Recipezaar, Inc. (www.recipezaar.com)
Founded in 1999 Recipezaar is The World's Smartest Cookbook(SM). Recipezaar is a free web site of thousands of user-posted recipes, organized in hundreds of categories, each with complete nutritional information. Recipezaar is available on handheld devices and publishes a weekly newsletter, Eater's Digest. Recipezaar also licenses its recipe web site technology with highly targeted ad server in private-label versions for partners who would like to add recipe content to their site, while maintaining their user experience and brand. Headquartered in Seattle, WA., Recipezaar was founded on the idea that technology should make eating good food easier.




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